A blog is an excellent foundation for your promotional strategy, but it’s only a part of the picture. Consider your paid media options to enhance your reach and results.

It’s helpful to consider a paid media strategy when your organic approach is still young. For example, there’s only so much your blog can accomplish with one post. To boost your results in the short term, you may wish to consider adding the advertising below to your digital strategy:

• Pay Per Click (PPC)
• Google Ads
• Online Banner Ads
• Social Media Advertising

Each option above is worthy of their blog post, but these cover the majority of digital advertising media options.

By complementing your organic strategy with digital advertising, you are likely to increase the awareness of your offering faster in the short term while using your organic strategy, such as your blog, for your long-term strategy. When considering using the digital media above, note the common elements in each area:

1. Writing headlines and a few lines of copy
2. Using impactful imagery
3. Checking the results daily to ensure each of your ads is performing and if any adjustments are necessary

Before attempting a digital advertising strategy, we strongly encourage you to develop an advertising plan that best supports your business goals.